Skip to main content

The Complete Guide to STDC Framework Implementation

By Zdeno Fedeš • Sun Sep 28 2025

The See-Think-Do-Care (STDC) framework, developed by Avinash Kaushik, Google’s digital marketing evangelist, redefines how businesses approach digital marketing. Originally crafted for e-commerce, STDC is a powerful methodology that seamlessly applies to recruitment, capturing the entire talent spectrum and transforming hiring processes.

Why STDC Works for Recruitment

Traditional recruitment focuses solely on active job seekers in the "Do" phase, overlooking 70% of top talent who are passive candidates. The STDC framework addresses this by mapping the candidate journey across four stages:

  • See: Build awareness among passive candidates through employer branding and targeted outreach.
  • Think: Engage candidates considering career opportunities with compelling content, such as relocation benefits or company culture insights.
  • Do: Convert active applicants with streamlined application processes and personalized communication.
  • Care: Nurture long-term relationships with candidates to build a robust talent pipeline for future roles.

Our Innovative Approach

We’ve tailored STDC to address recruitment-specific challenges, including employer branding, multilingual targeting, and overcoming perception barriers. By implementing STDC, companies can:

  • Reduce time-to-hire by up to 50%.
  • Cut cost-per-hire by up to 60%.
  • Attract higher-quality candidates through strategic engagement.

How to Implement STDC

  1. See: Use social media, blogs, and targeted ads to showcase your company’s culture and values to passive talent.
  2. Think: Provide educational content (e.g., webinars, relocation guides) to inform candidates and address concerns.
  3. Do: Optimize job postings and application processes for clarity and accessibility to convert applicants.
  4. Care: Maintain engagement through personalized follow-ups, newsletters, or talent communities to keep candidates warm.

By adopting STDC, businesses can revolutionize recruitment, reaching beyond active job seekers to build a sustainable, high-quality talent pipeline.